The Fuji Sengen Shrine is the most important shrine dedicate to Mount Fuji and its Shinto princess, Konohanasakuya. The trailhead to climb Mount Fuji is located right behind the shrine, although most people nowadays take the Fuji Mountain Road and start their hike of Mount Fuji at the 5th station.
The Fujiyoshida fire festival is held every year to appease the goddess of Mt. Fuji and prevent the volcano of erupting in the following year. It also marks the end of the season for climbing Mount Fuji. During the festival, huge torches are burnt in the middle of the street.